Better understand your B2B buyers
Lytics gives you the unique data insights you need to create comprehensive customer profiles and personalized experiences for every buyer.
Every B2B buyer expects a VIP experience. It’s the non-negotiable reality of modern marketing. And for marketers, that means tailoring your outreach to each specific buyer – from targeting their role and buyer persona, to understanding their unique business needs and meeting them where they are in the buying process.
But the harsh reality is, when it comes to creating personalized marketing experiences, third-party data just doesn’t cut it. To create a truly memorable buying experience, you need to gain a deeper understanding of your buyers. And that’s only possible through first-party behavioral data.
Leading B2B tech companies are choosing Lytics
Common roadblocks to success
Many companies want to curate more personalized buying experiences, but find themselves blocked by various barriers to entry and organizational obstacles.
No first-party data strategy
Inability to personalize at scale
Wasted ad spend
Technical data silos
Organizational silos
Our strategies and solutions
Built for marketers, Lytics customer data platform (CDP) collects first-party behavioral and affinity data, so you understand exactly what resonates with your customers. From there, our machine-learning Decision Engine gives your marketing team the ability to deliver relevant, personalized marketing experiences.
1st-party behavioral data
Your customers tell you what they want with every tap, scroll, and click in your app, website, and emails. Lytics collects this data, which offers more predictive value than traditional third-party demographic data.
Resolve customer identities
Lytics helps you unify your data sources, creating more complete user profiles, and converting unknown site visitors into known customers.
Content affinity
Lytics tags content and tracks interactions with it to accurately predict other content (or products). Offer up timely and relevant recommendations, deepening engagement and driving revenue.
Account-based marketing
Lytics allows you to develop extremely specific audiences using behavioral data. These audiences can then be used in a highly targeted account-based marketing (ABM) campaign.
Cross-sell and churn predictions
Increase revenue by using content affinity data to suggest similar products that a customer may have interest in. Predict and prevent churn by using behavioral data to monitor account inactivity and run a re-engagement campaign.
Actionable insights
Lytics uses data science in conjunction with our machine-learning decision engine to analyze your first-party data and offers insights within a week. Those insights can then be used to inform strategy and drive business results.
Create a 1:1 experience for every customer, at scale
No two B2B buyers are alike. A buyer that’s exploring your solution is doing so because they need to address a specific problem at their individual company. As such, broad marketing campaigns won’t work. You need to market to each buyer based on their personal needs. And in order to do so at scale, you must not only understand your buyers’ behavior, but be able to put that information to use in real-time, across all of your marketing channels. With Lytics, you can execute 1:1 personalized marketing campaigns to millions of buyers, all at scale.
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Create more refined audiences with Cloud Connect
Lytics Cloud Connect allows your cloud data warehouse (DWH) to function as your single, comprehensive source of data truth, while also connecting to your downstream marketing tools.
Now you can build stronger, more refined audiences using the data stored in your DWH, and export them for use throughout your MarTech stack.
Give your customers the experience they want with behavioral and content affinity data
Lytics Content Affinity Engine goes beyond demographics and studies your buyer behavior to help inform your marketing campaigns.
For example, let’s say Tableau, a B2B data analytics brand, wants to generate registrations for a webinar on self-service analytics. They can use the Content Affinity Engine to identify buyers who have repeatedly engaged with similar website content in the past (blogs, product pages, etc.) and create a list of just those users who would be most interested in the webinar content.
Using behavioral data and content affinity scores, you can provide more targeted and personalized content experiences to every customer that visits your site.
Get up and running instantly, no expertise required
No marketer should ever be too intimidated to implement a new customer data platform. Lytics offers an incredibly user-friendly experience that takes the stress out of getting started. Key benefits include:
- An easy-to-use interface that's designed to be used by marketers
- Actionable data insights and clear visibility into campaign efficacy
- Extremely low time to value - Lytics will be fully operational in days, not months
Explore Lytics Experiences for B2B tech
Optimize ad spend
Get the most out of your advertising dollar. Use first-party data to identify and engage only your target audience with ad experiences that are relevant to their unique needs.
Create custom web experiences
Treat every site visitor like a VIP, drive repurchases, and increase customer loyalty with messaging and content experiences tailored specifically to each user.
Personalize your email marketing program
Simplify your email marketing campaigns. Using first-party behavioral data, tailor your email outreach to each user’s unique interests and buying habits.
Product recommendations
With Lytics, you can make meaningful, personalized product recommendations to highly segmented audiences using first-party data, such as past purchase history or demonstrated content affinity.
Segment your audiences
Segmentation made simple. Target the most accurate audience every time with a message, experience, or promotion that is relevant to them.
Lytics guide: How the looming cookiepocalypse will affect B2B technology marketers
B2B tech businesses have a mere matter of months to adapt their strategy to a rapidly changing marketing landscape. The demise of cookies means first-party data is the only game in town, and marketers need to be ready to pivot the way they engage with prospective buyers.
How the B2B world will be shaken up by the loss of third-party data.
