Build a better buying experience with first-party data insights
How a better CPG buying experience increases customer loyalty
Third-party cookies are all but eradicated, and perhaps no one is mourning their loss more than CPG and retail businesses. In an industry so dependent on customer behavioral information, the demise of cookies means the demise of the primary data channel that many retailers rely on.
Without that free-flowing well of data, CPG marketers lose their ability to curate the personalized customer experiences that modern buyers demand. Retargeting campaigns, marketing attribution, and third-party audiences will all become casualties in the crusade against cookies. So with third-party cookies facing their death knell, CPG and retail brands are faced with an all too familiar ultimatum: adapt or get left behind.
Enter, first-party data. Enter, Lytics.
Leading CPG companies are choosing Lytics.
Common roadblocks to success
Many companies want to curate more personalized buying experiences, but find themselves blocked by various barriers to entry and organizational obstacles.
No first-party data strategy
Inability to personalize at scale
Technical data silos
Organizational structure
Wasted ad spend
Customer Story
How Land O’Lakes used Lytics web personalization to drive free trials
- 29% clickthrough rate
- 3,000 conversions
Our strategies and solutions
Built for marketers, Lytics customer data platform (CDP) collects first-party behavioral and affinity data, so you understand exactly what resonates with your customers. From there, our machine-learning Decision Engine gives your marketing team the ability to deliver relevant, personalized marketing experiences.
Built for marketers
Lytics uses data science to help marketers develop a more complete picture of your customers, allowing you to track and understand their behaviors, affinities, and product interests.
1st-party behavioral data
Your customers tell you what they want with every tap, scroll, and click in your app, website, and emails. Lytics collects this data, which offers more predictive value than traditional 3rd-party demographic data.
Content affinity
Lytics tags content and tracks interactions with it to accurately predict other content (or products) that will resonate with your customers. Offer up timely and relevant recommendations, deepening engagement and driving revenue.
Actionable insights
Lytics uses data science in conjunction with our machine-learning decision engine to analyze your first-party data and offers insights within a week. Those insights can then be used to inform strategy and drive business results.
Lookalike modeling
Define customer and prospect segments that you want to replicate, and let Lytics machine learning algorithms identify similar audiences to target with appropriate experiences – throughout your martech stack.
Composable CDPs: The future of customer data platforms
Traditional CDPs are inefficient and outdated. The implementation time is too long, integrations to data sources are too numerous, and data replications threaten your customer's privacy and security.
That’s why companies who employ a traditional CDP have begun looking for a more modern solution. They want more flexibility in how they build their stack and manage their customer data. The Composable CDP is that solution. Using a Composable CDP approach, businesses can build around their data warehouse, enabling them to:
- Collect and unify customer data in a singular, secure location
- Access and activate cloud warehouse data for use in your downstream tools
- Deliver personalization at scale with real-time product recommendations
Reach the right audience with Cloud Connect
Despite all the time and effort put into marketing your product, too many CPG marketers find themselves with minimal to no return on ad spend.
Lytics Cloud Connect works with your CDP, allowing you to create highly targeted customer segments directly in your data warehouse and export them for use in your existing ad networks.
Get the biggest bang for your advertising buck with Cloud Connect.
Create a 1:1 experience for every customer, at scale
A broadly targeted marketing campaign never works for the simple fact that all buyers are different. As such, your marketing needs to address the unique interests of each and every customer. And in order to do so at scale, you need to not only understand your buyers’ behavior, but be able to put that information to use in real-time, across all of your marketing channels. With Lytics, you can execute 1:1 personalized marketing campaigns to millions of buyers, all at scale.
Get up and running instantly, no expertise required
No marketer should ever be too intimidated to implement a new customer data platform. Lytics offers an incredibly user-friendly experience that takes the stress out of getting started. Key benefits include:
- An easy-to-use interface that's designed to be used by marketers
- Actionable data insights and clear visibility into campaign efficacy
- Extremely low time to value - Lytics will be fully operational in days, not months
Explore Lytics Experiences for CPG
Optimize ad spend
Get the most out of your advertising dollar. Use first-party data to identify and engage only your target audience with ad experiences that are relevant to their unique needs.
Create custom web experiences
Treat every site visitor like a VIP, drive repurchases, and increase customer loyalty with messaging and content experiences tailored specifically to each user.
Personalize your email marketing program
Simplify your email marketing campaigns. Using first-party behavioral data, tailor your email outreach to each user’s unique interests and buying habits.
Product recommendations
With Lytics, you can make meaningful, personalized product recommendations to highly segmented audiences using first-party data, such as past purchase history or demonstrated content affinity.
Segment your audiences
Segmentation made simple. Target the most accurate audience every time with a message, experience, or promotion that is relevant to them.
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Create an integrated customer data system with Lytics + Google Cloud
As the only customer data platform built on the Google Cloud Platform, Lytics allows you to deliver personalized experiences across all of your marketing channels.
Lytics guide: What the end of the cookie means for CPG marketers
With the cookie facing what is likely its last year of existence, CPG marketers need to adapt to a world without third-party data. Now is the time to develop a first-party data strategy in order to better serve your buyers in 2022 and beyond.
Start preparing for a cookie-less future.
