The only CDP you can host in your own Google Cloud environment.

Embrace a modern data stack with Lytics:
A preferred Google CDP partner

Google Cloud Platform (GCP) and BigQuery integrate with Lytics to create a scalable data foundation for enterprise businesses that’s powered by Google’s secure-by-design infrastructure. Lytics is the privacy-centric, GDPR-compliant composable CDP that lets technical teams ingest, store, connect, extract, transform, and visualize data with ease. Try out Lytics and Google Cloud with our demo today.

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First-party data strategy

Check off all your data privacy requirements.

With Lytics, put your data and your confidence in a trusted platform powered by GCP. Leverage Google Cloud’s security model, world-scale infrastructure, and unique capability to innovate with Lytics to:

  • Ensure compliance and data sovereignty
  • Embrace a 360-degree customer view
  • Build better audiences and activate them
  • Personalize content
  • Build meaningful relationships with your customers over time

Harness the full power of predictive and generative AI with Vertex

Map, enrich, and activate your customer data better, with the first CDP to be natively integrated with generative AI. (This means: no guesswork, no inconsistencies, no compromises). Only with Lytics, you can leverage your CDP for Vertex AI-enhanced data mapping and enrichment, audience creation, chat experiences, and journey orchestration.

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Manage data worry-free, with guaranteed security, privacy, and data residency.

Lytics fuels digital transformation in highly regulated industries with the most privacy-centric approach to data management in the market. Providing a first-party data platform that works seamlessly on top of your GCP investment, Lytics is the only CDP listed on Google Marketplace that can be deployed 100% behind your firewall (via our customer tenant deployment option, which allows security controls and governance, and supports all major privacy regulations and data residency requirements.)

Google Cloud Platform + BigQuery + Lytics

Ensure secure data sharing and enrichment with Lytics clean room.

With Lytics Clean Room solution, customers can securely share data hosted on Google Cloud’s BigQuery and unify first-party datasets into customer profiles. The highly scalable and secure solution provides tighter control of mission critical data for faster activation — and can be leveraged to comply with stringent privacy constraints, industry compliance standards and future regulations.

Empower your organization with data access and insights.

Because BigQuery enables data aggregation, analysis, visualization, and activation (all of which can be executed with extremely low latency), technical teams using Lytics can turn data from BigQuery into actionable business insights. Think: enabling marketers to leverage real-time data and behavioral models to optimize customer experiences (via automatic data syncing from BigQuery to your marketing channels.)

Single source of truth

Work from a single source of truth.

Lytics synchronization creates total and complete alignment with BigQuery as a single source of truth. Lytics + BigQuery helps reduce the hassle of data management across multiple systems and provides a user interface with direct access to BigQuery to create segments and then sync these segments into your marketing ecosystem.

Customer data sync

Make data orchestration and activation easy — without custom integrations or excessive access requests.

Lytics integrates with Google Ads and Google Marketing Platform, the tool that delivers advertising across Google Search, YouTube, Google Shopping, Display & Video 360, and ad and campaign managers. The unique connection between Google and Lytics allows marketers to embrace first-party, consent-based data and leverage first-party advertising techniques.

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Google Marketplace

Lytics is the only CDP listed on Google Marketplace. This means that GCP customers can buy Lytics directly through Google, simplifying the buying process and expediting the ability to test a customer data platform that works directly with GCP.

Shop Lytics on Google Marketplace

Unleash the power of Google

Built on the Google Cloud Platform, Lytics CDP uses the right data and the right data science to give customers actionable insights about their customers. We work hand-in-hand with Google technology across the entire process, from data collection to analysis, visualization, and execution.

Google's closest CDP partner

Lytics Decision Engine is the only CDP with direct integration with Google DV360. With Lytics audience data and Google DV 360, you can target unknown visitors with your ad campaigns.

Google BigQuery

Customers can gain insights from analytics powered by BigQuery and visualizations with Looker

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Google Tag Manager

Customers can measure site analytics without touching website code with the only tag automatically available in Google Tag Manager

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Google Analytics

Customers can understand marketing performance and deliver highly targeted campaigns with our built-in integration

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Google Display and Video 360

Customers can improve ROAS by retargeting their customers based on behavioral data

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Google Ad Manager

Customers can generate revenue on their website by displaying ads inline with their site's content. Using Lytics, they can pass the audiences an individual visitor is currently a member of to expand the level of targeting available for any Ad Manager Ad Unit. This may lead to more targeted impressions and higher CTRs

See the power of Lytics + Google Cloud in action

Learn how Lytics can help you maximize the value of clean, accessible, actionable data for business transformation.

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