Digitally native companies like Buzzfeed, Spotify, and Netflix have raised the bar for media and entertainment organizations. They deliver truly personalized experiences--the right stories, songs, and shows--to their customers. Companies that fail to meet this standard will be left behind.
But traditional third-party data isn’t up to the task. GDPR, CCPA, and even browsers are restricting companies’ ability to use third-party data, and research shows it doesn’t drive revenue like first-party behavioral data.
Lytics customer data platform can help.
Built for marketers, Lytics customer data platform (CDP) collects and analyzes first-party behavioral and affinity data based on the actions your customers take in your mobile app, online ads, website and marketing emails.
Then its machine-learning decision engine gives your marketing team the insights they need to deliver personalized marketing experiences in real time through your digital channels.
“The ability to personalize content for our readers is incredibly important to our advertisers, because they know that they’re targeting exactly the right audience with the right message.”
Chris Brubeck, VP of Marketing and Digital Operations
“Before Lytics, we struggled to get a clear picture of our readers. Now we have much better customer intelligence about how people are engaging with our content and can use that information to drive smarter content recommendations and better experiences.”
Robin Re, VP of Marketing
Creating a customer 360 is the first step in building a CDP--but it’s not the last. Some vendors might argue that collecting all the data is enough, but Lytics doesn’t stop there.
You might decide to deploy Subscribe Now modals for unknown visitors or customize content recommendations based on affinity data. Whatever your choice, Lytics executes the right experience through your marketing technology stack.
Lytics’ use cases span the marketing funnel and customer lifecycle. Our media clients are using Lytics CDP to:
Stitch together disparate data sources and web behaviors to create marketing-ready user profiles.
Use modals to encourage new visitors to sign-up and unknown return visitors with “welcome back” and “subscribe now” messages.
Target unknown visitors and high-value visitors with appropriate ads and suppress known subscribers from acquisition campaigns to maximize efficiency of ad spend.
Suggest articles, stories, videos, and other content based on identified or predicted content affinity.
Offer advertisers more intelligent audiences for precisely targeted advertising opportunities.
Lytics puts the power of data science in marketers’ hands, so they can deliver on marketing goals: increasing ROAS, improving customer LTV, and boosting revenue.
Your customers tell you what they want with every tap, scroll, and click in your app, website, and emails. Lytics collects this data, which offers more predictive value than traditional third-party demographic data.
Lytics tags content and tracks users’ interactions with it, so it can accurately predict what other content--or products--will be appealing to them, then offers up timely, relevant recommendations, deepening engagement and generating revenue.
Data for data’s sake is just digital clutter. Lytics’ machine-learning decision engine analyzes the data and offers insights within a week, so you can make strategic decisions that improve ROAS, conversions, and engagement.
Define customer and prospect segments that you want to replicate, and let Lytics’ machine learning algorithms identify similar audiences to target with appropriate experiences across your martech stack.