Curate personalized content experiences for every customer
Deliver the right content, to the right customers, every time.
Platforms like Netflix and Spotify have gone beyond mere streaming, actively curating content experiences to each user based on their past consumption. And like it or not, that is the new standard by which every media & entertainment company will be measured.
But there’s a problem. The rise of new compliance measures means third-party data is disintegrating. And what little remaining data media companies do have access to is often inaccurate and a poor predictor of content affinity. So the only way to deliver the unique content experiences that customers have come to expect is by employing first-party data.
That’s where Lytics can help.
Leading media brands are choosing Lytics
What’s keeping you from a curated content experience?
Many media companies want to implement a CDP to start curating content experiences for their customers, but find themselves blocked by organizational obstacles. Common blockers include:
No first-party data strategy
Inability to personalize at scale
Technical data silos
Organizational silos
Wasted ad spend
Customer Story
How Industry Dive generated a 40% increase in click-throughs
Industry Dive used Lytics to understand their buyers content consumption habits and generate more engagement with 1:1 recommendations.
Our strategies and solutions
Built for marketers, Lytics customer data platform (CDP) collects first-party behavioral and affinity data, so you understand exactly what resonates with your customers. From there, our machine-learning Decision Engine gives your marketing team the ability to deliver relevant, personalized marketing experiences.
Resolve customer identities
Your customer data is scattered across dozens of disparate platforms. Lytics unifies your data sources, creating more complete user profiles and converting unknown site visitors into known profiles.
Boost subscriptions
Use web or in-app modals to encourage new visitors to sign-up, and target unknown return visitors with “welcome back” and “subscribe now” messages.
Retarget with ads
Maximize the efficiency of ad spend by targeting unknown and high-value visitors with appropriate ads, while suppressing known subscribers.
Recommend content
Suggest articles, stories, videos, and other content based on identified or predicted content affinity and behavioral data.
Monetize first-party data
Offer advertisers more intelligent audiences for precisely targeted advertising opportunities.
Use behavioral data to drive revenue
First-party behavioral data always outperforms demographic data and third-party data. Why? For the simple fact that you can’t put customers in a box when it comes to content affinities. You can make general predictions about the type of content someone is interested in based on their age, gender, geographic location, etc. But behavioral data leaves no doubt.
In fact, we’ve found that behavioral data is 20x more likely to drive engagement than third-party or demographic data.
Segment smarter with Lytics Cloud Connect
General targeting just doesn’t cut it in the media & entertainment industries. Each user has individual content preferences that are impossible to address in a broadly targeted marketing campaign. You need to utilize all of your customer data to create highly specific marketing segments for more targeted outreach.
Lytics Cloud Connect works with your CDP, allowing you to create targeted customer segments in your data warehouse and export them for use in your existing ad networks.
Save on ad spend and deliver customers the content experiences they really want with Cloud Connect.
Understand what your users want with Lytics Content Affinity Engine
Recommending content isn’t easy, even with first-party data on your side. For instance, just because a customer watches ‘Talladega Nights’ on a streaming service, it doesn’t necessarily mean they want to watch more NASCAR-related content.
That’s where Lytics Content Affinity Engine comes in. It’s a tool that is used to measure an individual user’s interest in a particular subject or type of content based on their behavior. The user’s interest is ranked as either “low affinity,” “some affinity,” or “high affinity.”
Sticking with the above example, if a user watches ‘Talledega Nights,’ ‘Step Brothers,’ and ‘Anchorman,’ the engine would determine that the customer has a high affinity for comedy and Will Ferrell movies. This enables you as a media/entertainment company to tailor specific recommendations towards that user, prompting them with offers to watch other Will Ferrell movies. It creates a personalized entertainment experience that keeps the customer engaged.
Get up and running instantly, no expertise required
No marketer should ever be too intimidated to implement a new customer data platform. Lytics offers an incredibly user-friendly experience that takes the stress out of getting started. Key benefits include:
- An easy-to-use interface that's designed to be used by marketers
- Actionable data insights and clear visibility into campaign efficacy
- Extremely low time to value - Lytics will be fully operational in days, not months
Explore Lytics Experiences for media and publishing
Optimize ad spend
Get the most out of your advertising dollar. Use first-party data to identify and engage only your target audience with ad experiences that are relevant to their unique needs.
Create custom web experiences
Treat every site visitor like a VIP, drive repurchases, and increase customer loyalty with messaging and content experiences tailored specifically to each user.
Personalize your email marketing program
Simplify your email marketing campaigns. Using first-party behavioral data, tailor your email outreach to each user’s unique interests and buying habits.
Product recommendations
With Lytics, you can make meaningful, personalized product recommendations to highly segmented audiences using first-party data, such as past purchase history or demonstrated content affinity.
Segment your audiences
Segmentation made simple. Target the most accurate audience every time with a message, experience, or promotion that is relevant to them.
Lytics guide: Why the end of cookies presents big challenges for media & publishing
The end of the cookie means, for many media companies, the loss of their customer visibility. Without third-party data to fuel their digital marketing efforts, media and entertainment businesses need to make the shift to first-party data as soon as possible.
How the end of cookies impacts the media industry.
