How to mitigate merge conflicts with self-healing identity management
In 2023, most c-level executives overestimate their organization’s customer identity accuracy and persistence. In many cases, this false confidence comes from an incomplete view of what identity management is. (Read: having a Customer360 view is just the beginning.)
These organizations need a fix that factors in not just identity resolution and C360, but also identity enrichment and maintenance (or persistence) over time.
A state-of-the-art and self-healing solution, Lytics identity management solution materializes and maintains profiles intelligently, ensuring consistently accurate profiles over time, even as data and identifiers change.
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Join our webinar on June 29th from 12:30-1 pm ET / 9:30-10 am PT with Kelsey Abegg, Sr. Product Manager at Lytics, and Sean McMahon, Manager, Professional Services, Implementation at Lytics, moderated by Stephanie Burke, Director of Marketing at Lytics to learn:
- The 3 steps to true identity confidence (Define, Construct, Maintain)
- The impact of profile instability on identity resolution and Customer360 views
- Why better identity management starts with an ID graph and safeguards against merge conflicts
- How (and why) self-healing identity resolution works
