Join us for an expert panel

How to mitigate merge conflicts with self-healing identity management

June 29, 2023 | 12:30 PM ET / 9:30 AM PT

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About this event


Today, there are two primary missteps that businesses using ID management platforms usually make when creating a strategy for building consumer profiles. First, many consider every possible way that data could behave, and try to build out a highly manual, resource-intensive process around that. Second, lots of organizations create a profile and forget it, assuming that it will maintain integrity on its own. But it won’t, and addressing these challenges doesn’t have to be so hard or labor-intensive.

A state-of-the-art and self-healing solution, Lytics identity management solution materializes and maintains profiles intelligently, ensuring consistently accurate profiles over time, even as data and identifiers change.

Join our webinar on June 29th from 12:30-1 pm ET / 9:30-10 am PT with Kelsey Abegg, Sr. Product Manager at Lytics, and Sean McMahon, Manager, Professional Services, Implementation at Lytics, moderated by Stephanie Burke, Director of Marketing at Lytics to learn:

  • The impact of profile bloat on identity resolution and Customer360 views
  • Why better identity management starts with an ID graph and safeguards against merge conflicts
  • How (and why) self-healing identity resolution works



Kelsey Abegg

Kelsey Abegg

Sr Product Manager, Lytics

Sean McMahon

Sean McMahon

Manager, Progressional Services, Implementation, Lytics


Stephanie Burke

Director of Marketing, Lytics


Date: June 29, 2023 | 12:30 PM ET / 9:30 AM PT

Duration: 30 minutes with Q&A

This webinar will be recorded.