Privacy by design: How clean rooms help secure data sharing and cloud data warehouse enrichment
Data clean rooms (DCRs) stand to be a game-changer for brands that want to do more with their data, but aren’t willing to compromise on security. In the face of ever-changing and increasingly strict global privacy regulations, there’s a dire need for innovative solutions that enable data sharing and enrichment — without moving, duplicating, or risking unnecessary exposure of customer data. The answer lies in data clean rooms. But even among brands who use clean room technology, many continue to underutilize its capabilities and leave much of its potential untapped.
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In your own time, hear from Ali Arsanjani, Director, Cloud Partner Engineering at Google, Mark Hayden, VP Product at Lytics, and Jeff Seacrist, SVP Product & Product Marketing at Lytics to learn:
- What brands can do to shorten time to value in complex data-sharing scenarios
- Why DCRs are key to being able to comply with stringent privacy constraints and future data privacy regulations
- Which little-used, high-value DCR capabilities are being most overlooked by data and marketing teams
- How Lytics and Google BigQuery’s clean room offering can help you match lists, share data, augment profiles, and activate data across an enterprise — all while protecting PII
