Harness the full power of AI with generative and predictive intelligence
Today, 57% of business leaders are calling generative AI a game-changer for modern brands. Meanwhile, innovations like AI-powered analytics within GA4 are making predictive AI-driven enablement a distinct short-term possibility for businesses.
Unlike predictive AI, which has generally been used to observe data and make predictions about what it learned (think: which debts will default, or which content will most enthrall us on social media), generative AI is tasked with generating new data based on prompts. When both predictive and generative AI are leveraged, businesses can make smart decisions and more efficiently execute on them.
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On your own time, hear from Greg Blackman, Co-Founder and Co-CEO at Product Pair, and Drew Lanenga, Chief Data Scientist at Lytics, to learn:
- Why leveraging one without the other leaves competitive gaps to be filled
- How large language models (LLMs) and generative AI can enhance what CDPs already have to offer
- What the AI-enabled future looks like for data-driven organizations
